Better hegemony now available. Tap to accept

I was using Google Navigation today, and as I drove into the city, the robot piped up, "Faster route now available. Tap to accept." This is apparently because Google bought Waze, which does real-time traffic data.

If enough people buy into this, Google will be doing load balancing for our road networks. Holy shit. I mean, holy shit. That is a lot of power for one company to have. And I really hate that I immediately have to think of how bad actors could exploit this, because also, holy shit, what fantastic power! What an elegant way to optimize our cities! How this could help traffic!

And all of this is financed by people on the web paying a dollar a click to try to get me to buy shoes. Capitalism is so weird.