I felt it picked up once they mentioned patriarchy, and again when they discussed being genderqueer as an identity they could only access after having engaged with feminist discourses.

The first half is more about convincing nerd and geek guys that they are still participating in toxic ideas about masculinity, even if they have opted out of mainstream ideas about masculinity. Judging from the amount of geeky guys (who already engage with feminism) who posted it on my various timelines, it seems to have hit a nerve and given them something to thinking about.